The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television, with Hyung Sup Bhan and Seoungwoo LeeForthcoming, Journal of Advertising Research
Working Papers
Consumer Perceptions of Sponsored Listing and their Impact on Online MarketplacesJob Market Paper
Impact of Sponsored Listings on Awareness, Consideration and Choice
Selected Work-in-Progress
Connected Television (CTV): How Program Content Shapes Viewer Attention, with Hyung Sup Bhan and SeoungwooLee