A Contrast of Attention Decay in Connected and Linear Television Advertisements, with Hyung Sup Bhan and Seoungwoo LeeRevise and Resubmit, Journal of Advertising Research
Working Papers
Consumer Perceptions of Sponsored Listing and their Impact on Online MarketplacesJob Market Paper
Impact of Sponsored Listings on Awareness, Consideration and Choice
Selected Work-in-Progress
Connected Television (CTV): How Program Content Shapes Viewer Attention, with Hyung Sup Bhan and SeoungwooLee