The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television, with Hyung Sup Bhan and Seoungwoo Lee 2025, Journal of Advertising Research (https://doi.org/10.1080/00218499.2025.2538940)
Working Papers
Consumer Perceptions of Sponsored Listing and their Impact on Online Marketplaces
Impact of Sponsored Listings on Awareness, Consideration and Choice
Selected Work-in-Progress
Connected Television (CTV): How Program Content Shapes Viewer Attention, with Hyung Sup Bhan and Seoungwoo Lee